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liz cheong

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liz cheong

CopyCraft

ChatGPT Dashboard for Copywriters

2024

Brief

Brief

GenAI is changing the way copywriters work., freeing them up to take on a broader range of responsibilities. 


This dashboard was designed to help copywriters keep track of these responsibilities and their ChatGPT-supported work processes.


A solo project completed as part of a UX design module.

GenAI is changing the way copywriters work., freeing them up to take on a broader range of responsibilities. 

This dashboard was designed to help copywriters keep track of these responsibilities and their ChatGPT-supported work processes.

A solo project completed as part of a UX design module.

My role

My role

User experience design, prototyping, user interviews, user testing, branding

User experience design, prototyping, user interviews, user testing, branding

2024

CopyCraft

ChatGPT Dashboard for Copywriters

DISCOVER

Contents

Discover

Define

Design

Deliver

DISCOVER

THE PROBLEM: CHATGPT CAN WRITE COPY. IT CAN’T BUILD MARKETING CAMPAIGNS.

THE PROBLEM: CHATGPT CAN WRITE COPY.
IT CAN’T BUILD MARKETING CAMPAIGNS.

If you’re a copywriter, you’re probably no stranger to using ChatGPT to churn out a few drafts for you to refine. You might have even written something similar to this:

Write copy for a marketing Email Direct Messaging (EDM) for a Black Friday sale. The product is an OLED 32” Monitor. Its main selling points are colour-accurate display, 4K HD resolution, and an ergonomic monitor stand.

Your target audience is graphic designers working from home.

But when chat logs just keep piling up and a lot of them look the same, it’s hard to find that one session where you curated the perfect copy– the one that’s really doing numbers for your latest marketing campaign.

So what?

So what?

Even though it’s useful for curating prompts, the chat format makes it difficult to track, reuse and improve on past sessions.

Design opportunity: a dashboard that supports the copywriter in tracking ad analytics and adapting past campaigns.

Even though it’s useful for curating prompts, the chat format makes it difficult to track, reuse and improve on past sessions.

Design opportunity: a dashboard that supports the copywriter in tracking ad analytics and adapting past campaigns.

Target users

Target users

Copywriters (in-house, agency & freelance), who are managing copy for multiple products, platforms and target audiences.

Copywriters (in-house, agency & freelance), who are managing copy for multiple products, platforms and target audiences.

User research

User research

  • 3 copywriters

  • Semi-structured interviews, in-person

  • Junior copywriter

  • Freelance

  • Branding, social media, website UX copy

  • Junior copywriter

  • Freelance

  • Branding, social media, website UX copy

  • Senior copywriter

  • SME e-commerce company

  • EDMs, desktop, mobile copy

  • Senior copywriter

  • SME e-commerce company

  • EDMs, desktop, mobile copy

  • Copywriting intern

  • Local F&B brand

  • Social media, websites, delivery apps

  • Copywriting intern

  • Local F&B brand

  • Social media, websites, delivery apps

Key metrics

Key metrics

1

Click-through rates for AI-assisted campaign copy

Click-through rates for AI-assisted campaign copy

2

Unsubscribe rates for AI-assisted campaign copy

Unsubscribe rates for ChatGPT-assisted campaign copy

3

Number of prompts for satisfactory draft

Number of prompts for satisfactory draft

Insights

Insights

Users felt that the chat format of ChatGPT became difficult to use with too many sessions. 

  • Users felt that the chat format of ChatGPT became difficult to use with too many sessions. 

Users felt that the time taken to curate a satisfactory response from ChatGPT was slowing down their workflow.

  • Users felt that the time taken to curate a satisfactory response from ChatGPT was slowing down their workflow.

Users found a disconnect between their writing workflow and their other analytics tracking responsibilities. 

  • Users found a disconnect between their writing workflow and their other analytics tracking responsibilities. 

Affinity mapping

Affinity mapping

DEFINE

DEFINE

Problem statement

Problem statement

Copywriters use ChatGPT to write compelling copy. However, it can be difficult to keep track of which prompts are the most and least successful, in terms of click-through rates, unsubscribe/unfollow rates, and time taken to curate the ChatGPT responses. 

Copywriters use ChatGPT to write compelling copy.

However, it can be difficult to keep track of which prompts are the most and least successful, in terms of click-through rates, unsubscribe/ unfollow rates, and time taken to curate the ChatGPT responses. 

Persona

Persona

DESIGN

DESIGN

How might we...

How might we...

Provide a variety of options for users to view ad analytics data?

  • Provide a variety of options for users to view ad analytics data?

Support users comparing data for different ChatGPT-assisted campaigns?

  • Support users comparing data for different ChatGPT-assisted campaigns?

Allow users to easily customise campaign prompts for ChatGPT writing sessions?

  • Allow users to easily customise campaign prompts for ChatGPT sessions?

The solution

The solution

A dashboard that integrates ChatGPT and ad analytics trackers like Klaviyo, Mailchimp and Google Analytics.

It should help copywriters to easily track key metrics: click-through rates, unsubscribe rates and number of prompts it takes to produce a satisfactory draft for each campaign.

A dashboard that integrates ChatGPT and ad analytics trackers like Klaviyo, Mailchimp and Google Analytics.

It should help copywriters to easily track key metrics: click-through rates, unsubscribe rates and number of prompts it takes to produce a satisfactory draft for each campaign.

A prompt creator form that allows copywriters to initialise ChatGPT sessions quickly and easily, supporting efficiency as a user goal.

A prompt creator form that allows copywriters to initialise ChatGPT sessions quickly and easily, supporting efficiency as a user goal.

Initial design exploration

Initial design exploration

First, I looked to common ad analytics trackers for inspiration on how they displayed information, as I would be designing for similar users. This included Klaviyo, Mailchimp and Google Analytics, which also offered dashboards.

These dashboards first provide an overview of information, and then narrow down, allowing the user to compare performance of specific campaigns across platforms.

Then, I explored dashboard design as a whole.


Power BI, Microsoft’s business analytics service, prioritised consistency and clarity over sleek or aesthetic-first designs.


They also recommended putting the highest level of information at the top, before providing more specific or granular data views below.

Then, I explored dashboard design as a whole.

Power BI, Microsoft’s business analytics service, prioritised consistency and clarity over sleek or aesthetic-first designs.

They also recommended putting the highest level of information at the top, before providing more specific or granular data views below.

DELIVER

Wireframes

Wireframes

Based on my findings, I chose a card-based approach: modular, compact and concise.

Based on my findings, I chose a card-based approach: modular, compact and concise.

Wireframe 1: Desktop, Dashboard view

The first tabs “above the fold” would be the Overview card and Best performing card, providing the most crucial information at a glance.


Further down, the user is able to compare campaigns and view campaigns that ChatGPT had found issues with.

The first tabs “above the fold” would be the Overview card and Best performing card, providing the most crucial information at a glance.

Further down, the user is able to compare campaigns and view campaigns that ChatGPT had found issues with.

I also designed an initial prompt creator for ChatGPT, for the user goal of producing copy quickly and efficiently.


The user is able to input their desired tone, product and campaign details, and are taken to a ChatGPT session initialised with this prompt.


This saves time and effort in writing the initial prompt.

I also designed an initial prompt creator for ChatGPT, for the user goal of producing copy quickly and efficiently.

The user is able to input their desired tone, product and campaign details, and are taken to a ChatGPT session initialised with this prompt.

This saves time and effort in writing the initial prompt.

Wireframe 2: Desktop, Prompt Creator view

Final prototype (mid-fi)

In the transition to mid-fidelity, I focused on providing the user with a variety of methods to interpret the data from the ad analytics tracker.

Frame 2: Desktop, Prompt Creator page

Prompt Creator page
Prompt Creator page

The Prompt Creator page streamlines the process of writing an initial set-up prompt for each session.


Users can quickly fill in the campaign’s voice, target audience, product and other sale details.

Helpful prompts are provided to guide new users.


That takes them straight to a ChatGPT session initialised with those details.


If editing an existing campaign, the user can also see the statistics of that campaign.

The Prompt Creator page streamlines the process of writing an initial set-up prompt for each session.

Users can quickly fill in the campaign’s voice, target audience, product and other sale details.

Helpful prompts are provided to guide new users.

That takes them straight to a ChatGPT session initialised with those details.

If editing an existing campaign, the user can also see the statistics of that campaign.

Frame 1: Desktop, Home page

Recent campaigns:

Allows the user to compare the success of their 3 most recent campaigns.

Best performing:

Shows the user the highest-performing campaigns, based on the 3 key metrics found from the user research.

A convenient “Continue session” button allows users to build off the success of this campaign.

By campaign:

Provides the user with cross-platform data for each campaign, across the last six months.

Compare campaign:

Supports the user in comparing the success of two specific campaigns.

Useful for deciding between different approaches, similar to A/B Testing.

Campaigns with issues:

Alerts the user to any campaigns with specific issues.

“View recommendations” provides the user with AI-assisted recommendations on how to improve the campaign.

Frame 1: Desktop, Home page

Tablet view

Tablet view

With a tablet view, campaign analytics are within easy reach, without disrupting the writer’s workflow.

The dashboard is split into different tabs in the side navigation, according to user intention.

Figma prototype

Figma prototype

View the desktop prototype

View the tablet prototype

Next up

a11ydesign

Web accessibility resource for UX designers

Web accessibility is difficult. But designers face another problem: most resources are catered to developers.

I designed and tested a web accessibility resource for UX designers of all backgrounds.

View this project

Next up

a11ydesign

Web accessibility resource for UX designers

a11ydesign

Web accessibility resource for UX designers

GET IN TOUCH!

RESUME

LINKEDIN

GET IN TOUCH!

RESUME

LINKEDIN