a11ydesign

Accessibility resource for UX designers

2025

Brief

UX designers need design-specific accessibility resources to design for web accessibility.


This 6-month solo project was my honours thesis.

My role

User experience design, prototyping, user interviews, user testing, branding

2025

a11ydesign

Accessibility resource for UX designers

Brief

UX designers need design-specific accessibility resources to design for web accessibility.

This 6-month solo project was my honours thesis.

My role

User experience design, prototyping, user interviews, user testing, branding

DISCOVER

DISCOVER

THE PROBLEM:


UX DESIGNERS NEED DESIGN-SPECIFIC ACCESSIBILITY RESOURCES TO DESIGN ACCESSIBLE WEB PRODUCTS.

THE PROBLEM:

UX DESIGNERS NEED DESIGN-SPECIFIC ACCESSIBILITY RESOURCES TO DESIGN ACCESSIBLE WEB PRODUCTS.

If you've ever read the WCAG, you know that it's dense. But on top of that, it's mainly written for developers working on implementation.

So when designers read the WCAG, they have to translate and extrapolate it for a design environment.

Here's an example of a WCAG success criterion.

Success Criterion 2.4.3 Focus Order

If a web page can be navigated sequentially and the navigation sequences affect meaning or operation, focusable components receive focus in an order that preserves meaning and operability.

(WCAG, 2024)

Success Criterion 2.4.3 Focus Order

If a web page can be navigated sequentially and the navigation sequences affect meaning or operation, focusable components receive focus in an order that preserves meaning and operability.

(WCAG, 2024)

A UX designer would be justified in saying, "Hey! This isn't relevant to the design scope."

After all, focus states are implemented in built prototypes, UAT or when the project goes live.

But the earlier we include accessibility in the design, the easier and more seamless it can be to implement.

For example, focus order annotations. As the UX designer sketches out wireframes, they are already crafting user flows.

By marking out the focus order during this stage, they can create a cohesive experience for everyone, including keyboard users.

Target users

Target users

UX designers at every stage: beginner, amateur, professional, expert.

User research

User research

Semi-structured interviews with 9 UX designers: 3 students, 4 early-career, and 2 mid-career professionals.

Objectives

Objectives

Explore UX designers’:

  1. current awareness of accessibility

  2. awareness of types of disabilities & how to design for them

  3. sources of education on or exposure to accessibility

  4. perceived challenges and needs when designing for accessibility

Findings

Findings

Insight
So what?
  • Participants followed the same general design process.

  • Using this general design process to structure a resource would make it intuitive to designers.

  • Awareness and attitudes towards web accessibility varied widely based on personal experience.

  • Detailed user stories can give designers more confidence to design for accessibility;


  • More exposure to users with disabilities can change a designer's mind on how necessary accessibility is.

  • Participants' needs and goals depended on design stage and their familiarity with the type of disability.

  • A resource built to fit this design process would be intuitive to designers.

Insight
So what?
  • Participants followed the same general design process.

  • Using this general design process to structure a resource would make it intuitive to designers.

  • Awareness and attitudes towards web accessibility varied widely based on personal experience.

  • Detailed user stories can give designers more confidence to design for accessibility;


  • More exposure to users with disabilities can change a designer's mind on how necessary accessibility is.

  • Participants' needs and goals depended on design stage and their familiarity with the type of disability.

  • A resource built to fit this design process would be intuitive to designers.

DEFINE

DEFINE

Personas

Personas

I developed three personas, one for each progressive level of familiarity with designing for accessibility.

The design solution would thus need to identify the user's goal, broadly categorisable into one of the above personas, and meet that need.

The solution

A resource that:

  1. identifies the user’s familiarity with web accessibility and stage of their design process;



  1. provides relevant, applicable information with sufficient depth, such that the designer can incorporate it into their workflow.

The solution

A resource that:

  1. identifies the user’s familiarity with web accessibility and stage of their design process;



  1. provides relevant, applicable information with sufficient depth, such that the designer can incorporate it into their workflow.

DESIGN

DESIGN

Initial user flows

Initial user flows

To identify the user's goal and familiarity with accessibility, I sketched out a short questionnaire flow.

Requires the user to make an account to save their preferences

Doesn’t distinguish between different areas of accessibility

Insufficient guidance for inexperienced users

By simplifying the entry points based on the user goal of each persona, I designed a simple home page section to replace the questionnaire.

Provides easy entry points on the home page, no account needed

Sequential presentation offers structured guidance for beginners

Focus on user goals gives users control over their experience

Lofi prototype

Lofi prototype

I crafted a working lofi prototype based on the user personas above.

TEST

TEST

User testing

User testing

  • 1 round of lo-fi testing

  • 1 round of mid-fi testing

  • 9 UX designers in total

Objectives

Objectives

  1. Is the Information Architecture intuitive?

  2. Is the tool effective in helping designers?

  3. Do the users think the tool is useful?

Methodology

Methodology

  1. Pretest design task

  2. Prototype exploration & feedback

  3. Posttest design task

Findings & iteration

Findings & iteration

A quote from a participant that reads, "“When I see the name and tagline, “Helping designers create accessible products”, it says "design agency" to me… like a design agency focused on accessibility.” The quote is circled in pencil, with two exclamation marks beside it.
A quote from a participant that reads, "“When I see the name and tagline, “Helping designers create accessible products”, it says "design agency" to me… like a design agency focused on accessibility.” The quote is circled in pencil, with two exclamation marks beside it.
  • Overall purpose of the tool was unclear

  • Clearer signposting and navigation was needed

  • Perceived usefulness varies between personas

Meeting the user's needs

Meeting the user's needs

Design checklist
Design checklist
  • Expert personas didn't find the prototype useful – it didn't meet their user goals

  • Built a post-design accessibility checklist based on the WCAG 2.1

  • The 'why' and examples of accessible design techniques are provided for each item

Redesigning the homepage

Redesigning the homepage

Homepage sections
Homepage sections
  • Updated hero text to a clear, concise description of the library

  • Designed home page sections based on user goals

Cards entry point
  • Redesigned entry points to resemble existing resource libraries

  • Modular, non-sequential cards encourage different personas to explore the library

DELIVER

DELIVER

Final prototype, mid-fidelity

Final prototype,
mid-fidelity

The final prototype for this product is a resource library for UX designers, where users can learn about designing for web accessibility, build on their own professional experience and ensure their designs are always accessible.

View the live prototype

View the live prototype

Final thoughts

Final thoughts

As my individual honours' thesis, this was the longest design project I've worked on to date, and it's also the one I'm proudest of.

One of the biggest challenges I faced was the lack of "competitors" and industry standards I could reference. I had no idea what product I was even designing when I started out; I only knew what I wanted it to do: support designers in creating accessible products.

Through months of interviews, designing, and user testing, I began to learn what trusting the process really looks like. I decided on my scope, set realistic goals and met them, one by one.

P.S. If you have experience designing for accessibility, or you're a dev interested in building this into a live product, get in touch! I would love to hear from you.

As my solo honours' thesis, this was the longest design project I've worked on to date, and it's also the one I'm proudest of.

One of the biggest challenges I faced was the lack of "competitors" and industry standards I could reference. I had no idea what product I was even designing when I started out; I only knew what I wanted it to do: support designers in creating accessible products.

Through months of interviews, designing, and user testing, I began to learn what trusting the process really looks like. I decided on my scope, set realistic goals and met them, one by one.

P.S. If you have experience designing for accessibility, or you're a dev interested in building this into a live product, get in touch! I would love to hear from you.

GET IN TOUCH!

GET IN TOUCH!

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liz cheong

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liz cheong